TikTok is currently the fastest growing social media platform with over 1 billion users. When used strategically, TikTok can be your launchpad to success.

I'm guessing you've already heard this (more than once). So, instead, allow me to skip to the part of "why" and go straight to the "how".

If you are new to this app, it is a good idea to start with the basics. Learn how to use TikTok so that you can begin implementing these methods and work your way to the top.

How to get likes, views and followers on TikTok

Aside from your friends and family, strangers actually need a reason to follow you and consume your content. This means that to become popular, you need to, in one way or another, improve their TikTok experience. Here are some methods for you to become relevant on this platform.

Method 1: Create a memorable and recognizable TikTok profile

Find an exciting profile picture

Your profile picture can be whatever you like: a selfie, a cartoon, a golden fish or a flower; it doesn't matter. However, keep in mind – it's the main element in your visual identity, so make sure it is distinctive and unique.

Use a catchy username

You want people to remember you. More, you want people to talk about you. In that sense, create a simple memorable username, and avoid usernames that are hard to spell or pronounce.

Although Aristotle was not a TikToker (as far as we know), he said: "The whole is greater than the sum of the parts". He was right: being successful in social media is all about integration, so link your platforms to each other.


Method 2: Set your TikTok profile to public

As someone trying to grow their audience, there is no room for being shy. You want your content to reach as many people as possible hence,

changing your profile to Public privacy is essential. Go to "Me" and click on the three-dot icon on the top-right. Then tap "Privacy and Settings" and switch off the "Private Account" setting.

Method 3: Find your niche and select your target audience

Bill Cosby (another non-TikToker) once said: "I don't know the key to success, but the key to failure is trying to please everybody".

Build content around your niche

Tailoring your content to a specific audience is vital. This will allow you to deliver genuine value that converts a casual viewer into a fan/follower.

Establish your style

Being visually constant is a big part of being memorable. Establishing your unique style will make people recognize you immediately, which facilitates getting popular.

Engage with your audience

Engagement is everything. Audiences love to feel close to creators as it makes their experience a lot more fun. Don't neglect this: interact with your fans every time you get the chance, and TikTok will benefit you.


Method 4: Learn to understand the TikTok algorithm

Create shorter videos

TikTok measures the time each user spends on a video before skipping to the next, which means it rewards the ones people watch until the end. Shorter videos make this a lot easier, so consider it when creating.

Add tags to your videos

It's 2023, so we all know that hashtags group videos of the same category. Hence, using relevant tags is essential for attracting people interested in your type of content.

Get to know the "For You Page"

TikTok's main feed is called "For you", and it consists of what the app recommends to you according to your interests. If TikTok finds your content worthy of being promoted, it will end up on the For You page, and you can get millions of views and likes overnight.

Post frequently and consistently

Consistency plays a crucial role in growing social media. Your fans have expectations for you, which means that to get a solid and loyal following, you must create regularly.

Method 5: Create engaging and unique video content

People will check on trends (even if it is just because they are curious about why something is a trend). Thus, following them will allow your content to be up to date and enable attracting new users.

Similarly to hashtags, when you click on a song/sound, TikTok will redirect you to a page full of videos that used it. That being the case, if you use a trendy sound, you increase your chances of new people stumbling in your content.

Collaborate with other TikTokers

Collaborating is a win-win situation. The other party will have distinct fans from yours, who will be tempted to check your content out and potentially become your fans as well.

Use proper lighting for your TikTok videos

Unquestionably, high-quality videos are more attractive and appreciated. When it comes to filming, lighting is vital to make an average video look worthy of Hollywood. That said, make the most out of natural light and consider buying a ring light (they are super affordable).

Closing thoughts

There you have it. A few tips on how to improve your "like" game on TikTok. If you're looking at making some good quality TikToks, check out our page on filmmaking to wow your fellow TikTokers.

How to get likes on TikTok FAQ

How to get more likes on TikTok?

Have a distinct aesthetic, create good-quality content, keep up with the trends and ENGAGE.

How many likes on TikTok do you need to get paid?

It is not about the number of likes, but about your following: its size and activity.

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