Photography isn't only about artistic expression: in the modern world, it's also an essential part of any business promotion strategy.
Brands need quality visuals that convey their products' value, and that's where corporate photography comes into play.
So why is it useful, and what do you need to get cool corporate photography gigs?
Read on to discover the answers in this article!
Jumping right into business photography feels like you're missing some basics. Then this complete guide to photography is for you.
What is corporate photography
Corporate photography promotes a company's brand and sets the visual tone for its brand identity.
The most common types of corporate photography that you've likely seen are
- professional portraiture,
- office photos,
- corporate event photography,
- and product and service images.
Corporate photographs find their place on companies' websites, social media, brochures, stationery, advertising visuals and marketing materials, annual reports – anything that can elevate the company's brand image in the minds of consumers.
Corporate photography is an integral part of marketing efforts and is therefore much appreciated and in demand by businesses.
Why is corporate photography useful
- Professional photos establish a brand's identity
- Quality visuals grab the attention of customers and give an excellent first impression
- Professional images provide an authentic visual representation of a brand
- Stock photos aren't an effective choice anymore
- Corporate photography levels up content marketing
4 types of corporate photography
1. Traditional corporate portraiture
Traditional portraiture in corporate photography refers to the common understanding of framing, composition, and settings when shooting images.
These portraits can be full-body or half-body, more closely cropped, but they will always include a subject's head and shoulders.
The background colors are usually neutral, shot against a seamless cloth or a wall. These portraits are commonly featured on the company's "About" page, in a dedicated "Employees" section, or related.
2. Corporate headshot photography
You'll instantly recognize headshots among other photographs: just like their name suggests, these images only include the subject's face.
Although corporate portraits are more common than headshots, the latter still gets recognition and popularity in business photography.
3. Corporate event photography
This corporate photography takes a different scene and style than portraits and headshots.
Shooting events involve capturing people at trade shows, conferences, celebratory events like galas, team-building events, etc.
Not only do you need to focus on getting the shot of the people at the event, but also on the essential details – décor of the location, critical moments at speeches and presentations, and the audience.
4. Corporate product and service photography
Capturing the company's products or services in the making has become an absolute need with the boom of social media and the popularity of professional brand photography.
These product and service photos are typically done in an editorial or commercial style and are meant to drive sales and assist in marketing.
5 tips to become a corporate photographer
1. Study photography
Getting an actual photography degree or taking some courses from industry professionals is entirely up to you.
Yet, one thing is true: the sooner you invest in any photography education, the sooner you will progress and be able to take paid photography offers, like corporate photography projects.
The unique aspect of corporate photography is that it combines a bit of everything – you'll need some portraiture, product, and event photography skills.
In addition, knowing how to shoot outdoors and in a controlled studio environment will help you advance in this field.
2. Build a photography portfolio
A photography portfolio is essential for any creator wishing to get paid gigs as a corporate photographer.
Your website should clearly show your previous works and convey a message – who you are as a creator, your style, your unique offer, and what previous clients have to say about your work.
3. Develop a unique aesthetic style
Multiple photographers are doing almost the same thing as you – competition is eternal.
This is why you should always highlight your creative uniqueness and a personal style that will set you aside from others and make your future client choose you over just another James The Photographer.
4. Market your business
It's 2022, and just being a great photographer isn't enough: unless you market yourself, no one will know about your artistic abilities.
We agree, but that's how the modern world works.
The good news is – it's as easy as ever to promote your skills today.
Multiple social media, professional networks, events, and word of mouth – are just a few channels you can use to position yourself in the creative market.
Starting a photography business might seem like a daunting and complicated task unless you've done your research before and are ready to take the right steps.
So explore our article on starting a photography business, and get ready to dive into the market of endless creative possibilities.
5. Gain an understanding of the company's desired image
To ensure that you take THE shot that exactly fits your client's expectations, it's always a good idea to discuss how the company wants its brand image to be portrayed and the key messages to be conveyed.
The more specific the task, the higher the chances you'll create the correct visuals.
Up next: Learn how to build a photography portfolio
How ready are you for your next corporate photography gig?
One essential thing that'll help you be on top is your portfolio – the most important showcase of your works that will make it or break it for a potential client.
Check out this complete guide on building a killer photography portfolio – all the must-have tips and tricks to help you create a portfolio that speaks for itself!
What is corporate photography?
Corporate photography is used to promote a company’s brand and set the visual tone for its brand identity.
Why is corporate photography useful?
Professional photos establish a brand’s identity
Quality visuals grab the attention of customers and give a good first impression
Professional images give an authentic visual representation of a brand
Stock photos aren’t an effective choice anymore
Corporate photography levels up content marketing.
How do you pose for a corporate photoshoot?
Photographers usually guide their models during photoshoots and advise on the best posing for each person. The posing will differ for portraiture and headshot photoshoots, while for corporate event photography the best posing advice is to be yourself and not to pose at all.